Link share

15 tools to build links

Link building is an essential part of search engine optimization. To earn backlinks, you need to connect with influencers and websites in your niche to establish your content and business as a trusted source. The process of link prospecting and outreach can seem overwhelming, but there are plenty of tools to help you out.

Link prospecting tools are available to discover influencers and develop valuable relationships. Some backlink tools will check your competitors’ links for opportunities you’re missing, analyze the quality of your inbound links, and help you remove links that are hurting your search rankings.

Here is a list of tools for link building.

Link building tools

Ahrefs is an advanced link building platform popular among SEO professionals. Ahrefs has the fastest backlink crawler in the industry and has the most comprehensive live backlink index in the world (over 14 trillion), making its site crawler a premier tool for research of backlinks. In addition to a backlink checker, Site Explorer can also perform organic and paid traffic research. The Pages section allows you to quickly determine which pages of a target website have the most backlinks and social shares. Use Ahref’s Link Intersection to find sites related to your competitors but not to you. The domain comparison feature allows you to compare the backlink profiles of up to five different domains. Price: Plans start at $99 per month.


Hunter is an email search and verification tool for outreach. Quickly find email addresses from any business name or website, locate any professional’s verified email address, and launch cold email campaigns. Hunter integrates with popular CRM, messaging, and automation tools. Price: Free for one email account. Premium plans start at $49 per month.

Link Prospector is a prospecting tool for link builders and content marketers. Create new campaigns, select report types, perform topic searches, and receive prospect reports. Link Prospector offers 16 types of reports, including content promoters, accessible journalists, professional organizations, expert interviews, and more. Price: Plans start at $47 per month. There is also a pay-as-you-go plan.

BuzzStream is a tool for finding influencers, managing relationships and conducting effective outreach. Use BuzzStream to build lists and feature influencers. Browse prospect lists, add contacts, and automatically find contact information and metrics. Upload a list of URLs and BuzzStream will automatically discover contact information, website stats, and social metrics for you. Send personalized messages without sacrificing efficiency. Manage your relationships and share notes and progress with your team. Price: Plans start at $24 per month.

Screenshot of the BuzzStream homepage.


Majestic is one of the largest link databases, with various tools to help with link analysis. The Trust Flow tool analyzes the quality of links, while Citation Flow gives a score based on the number of links. The Visibility Flow score helps find editorial style links on high trust flow pages. With a score that shows where a website ranks against top sites in over 800 categories, Majestic’s Topical Trust Flow illustrates a web page’s relevance. The Flow Metrics History tool lets you see how a domain has grown in authority over time. Price: Plans start at $49.99 per month.

NinjaOutreach is a tool for finding influencers and managing social media outreach campaigns. Search the website and blog database, write outreach templates, plan email campaigns, and track results with the built-in CRM. Sort results by domain authority, page authority, or number of backlinks. Access a database of emails and contact details from high profile, influential prospects. Run a link building analysis with competitor links, broken links, guest and resource post links, expert summaries, infographics, and more. Price: Plans start at $155 per month.

Pitch box is an outreach and content marketing platform for brands, publishers and SEO agencies. Access full prospecting with over 20 different prospecting options ranging from SERP to imports to native onboarding campaigns with top SEO tools. Quickly discover the contact details of bloggers, webmasters and influencers. Personalize each outreach email to your target opportunities without manual entry and automatically follow up with prospects who haven’t responded. Contact for rates.

Screenshot of the Pitchbox homepage.

Pitch box

HARO (Help a Reporter Out) connects journalists with expert content sources. HARO distributes more than 50,000 requests from journalists each year. Its pitch process allows authorities to find topics related to their expertise or industry and allows journalists to spend more time writing rather than searching. Use HARO to build your knowledge and tell your brand story. Price: Free. Premium plans start at $19 per month.

Mail Shake is a tool for running large scale email awareness campaigns. Identify the best prospects so you can focus on those who will convert. Use split testing to see what works best by testing multiple versions of your outreach emails. Reach thousands of prospects at once with personalized email campaigns, fully automated follow-ups, and proven templates. Price: Plans start at $44 per month.

Linkody is a simple and inexpensive tool for link building, research and campaigns. Get quick insights into your progress and visualize results over time on key metrics. Gain insight into competitor strategies. Quickly identify and disavow broken links. Receive comprehensive reports on your backlink anchor text and keywords. Get notified by email about reports of new links or status changes. Price: Plans start at $14.90 per month.

Moz Link Explorer is a link search engine. Understand why your page or website is ranking where it is in search results by reviewing and monitoring inbound links. Compare the makeup of your competitors’ link profiles, see where they’re earning links and how. Find out who your competitors are linking to and monitor when your content is gaining or losing links. Find broken links to your site. Decrease the number of spammy links pointing to your site and increase the quality of links. Price: Basic link information is free. Premium plans start at $99 per month.

Screenshot of the Moz Link Explorer homepage.

Moz Link Explorer

Monitor backlinks will help you identify relevant, high-quality sites to contact for outreach and link building. Stay informed when new links point to your site. Contact high authority sites to develop relationships. See competitors’ keywords and backlinks and use them to reverse engineer. Easily filter broken links and generate a disavow list to submit to Google. Price: Plans start at $25 per month.

JustReachOut is an outreach platform to help generate backlinks and press mentions. Use the PR outreach tool to build a targeted list of journalists and influencers looking for stories in your niche. Instantly find journalists looking for experts, podcasts in your niche, unlinked brand mentions, broken links, and more. Send pitches and manage all of your outreach. Price: $99 per month.

ontolo helps you prospect for link building from over 80 sources. Download prospect lists from other prospecting sources, including Moz, Ahrefs, Majestic, or even a custom list. Ontolo’s custom analyzer gives you more information about each prospect, including contact information, social media accounts, followed and unfollowed pages and outbound links. Price: Plans start at $97 per month.

Link Wizard is a link building and management tool. Choose your research technique from the ten most effective prospecting mechanisms. Uncover lead value by looking at factors like domain authority and age, Alexa, and social media metrics. Contact prospects directly from the app. Use email templates for each type of outreach. Track activity and perform regular link checks to make sure your acquired links aren’t deleted, unfollowed, or placed in the wrong anchors. Contact for rates.

Screenshot of the LinkAssistant website.

Link Wizard