Link maker

Apple starts allowing some app registrations to connect outside the App Store

Apple is changing the way it runs its App Store.

Angela Lang/CNET

Apple told developers on Wednesday that they can now request to authorize “external link account entitlement,” a new designation that allows certain apps to include sign-up links that point outside the App Store. The move announced last year as part of a settlement with the Japan Fair Trade Commissionwill allow “reader” applications such as streaming services to have more latitude in how they register for clients.

Apple told developers in a blog post that reading apps will be able to link to a website owned and operated by the developer, so users can “create or manage their account outside of the app.” The new rules of its App Store, which Apple had resistedwill apply globally to apps that provide magazines, newspapers, books, audio, music or video as their primary function.

“Trust in the App Store is everything to us. The App Store’s goal is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they want. ‘they like it,’ Phil Schiller, an Apple Fellow who oversees the App Store, said in a statement when the change was announced in September last year.

Netflix and Spotify, two streaming apps that have historically spoken out about Apple’s App Store policies, did not immediately respond to requests for comment on whether they would apply for the new program.

Apple’s rule change comes amid fierce debate both among the public and within the tech industry over how much power the tech giants should wield over their app stores and platforms. respective. Apple in particular has advocated strict control of its App Storethe only official way to download apps on the blockbuster iPhones, iPads, Apple TV and Apple Watch.

Lawmakers, regulators and developers, meanwhile, have argued that Apple should ease its restrictions, which do not allow developers to offer alternative app stores or use alternative payment processors for purchases. integrated from digital products like new looks for a character in a game. Apple and Google both charge commissions of between 15% and 30% for these purchases, which they say helps fund the technology and administration of their respective stores.

Some of the biggest developers in the industry have taken strong stances against the current App Store system. One of them, Fortnite maker Epic Games, has sued Apple and Google for restricting payments on their respective app stores. The game creator, whose online battle royale game has become an international sensation, argued unsuccessfully to a California District Court judge last year that Apple’s actions violated antitrust laws. It is currently appeal this decision.

Spotify has also frequently criticized Apple, particularly for restrictions in its billing system. His complaints helped trigger a European Union investigation, accusing Apple of violating competition laws. Apple has denied these claims.

Google, meanwhile, announced a landmark deal last week that will allow Spotify to offer its own in-app payment option alongside Google’s Android billing system, a move the tech giant had also resisted for years. Google said its test would start with Spotify and some other developers, but suggested plans to expand beyond that soon.