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MUMBAI: Indian singer, rapper, producer, entrepreneur and superstar Badshah is teaming up with global Latinx superstar, music icon and entrepreneur J Balvin for the international hit ‘Voodoo’, out today via Capitol Records.

A trilingual anthem – Hindi, Spanish and English – produced by top producer/artist Tainy (who has produced hits with Bad Bunny, Shawn Mendes, Camila Cabello, Anuel, Rosalía, Daddy Yankee to name a few- uns), “Voodoo” is a cautionary tale of lust and magic. The supernatural theme of the song is reflected in the striking, effects-packed video.

Watch the music video HERE –

Listen to “Voodoo” HERE –

Badshah is ready for the world to catch its light and is on a mission to bring Desi-Pop to the global stage, bridging Indian and Western cultures through jubilant beats and hooks that transcend language. . Born in Delhi, Badshah is India’s most successful musical artist of his generation, having generated over 15 billion streams globally, performed over 700 live shows and become an ambassador for global brands. He is one of the few artists to have 18 songs and over 200 million views on YouTube.

“Voodoo” marks the first real collaboration between Badshah and Latinx icon, J Balvin. “J Balvin is like an idol to me,” says Badshah. “He did what I was trying to do in my own space, and the way he made his way despite the language, despite the obstacles, really inspired me.”

Over eerie synths and swaying dembow drums, Badshah and J Balvin trade verses about being bewitched by a woman. A seductive mosaic of international influences and otherworldly references, “Voodoo” captures the sensuality, danger and despair of being in love. The single’s eerie aesthetic is matched by the music video, which features sharp choreography and an intricate candlelit ceremony invoking spirits.

“One of the many reasons I’ve been drawn to creating music is that it’s universal. It connects people despite language barriers,” said J Balvin. “Badshah and Tainy are great artists, and this collaboration is just another example of how we are able to unite people from different cultures to find common ground and a common vibe.”

“Voodoo” follows Badshah’s latest EP, Retropanda – Part 1, released last month. The four-track set includes hits “Tabahi” and “Jugnu,” which have so far racked up over 290 million combined views on YouTube and over 47 million Spotify streams. Badshah’s 2021 viral hit Bachpan Ka Pyaar has over 415 million views on YouTube in just 8 months.

In 2021, Badshah signed an exclusive deal with Universal Music Group which will be led by Capitol Records. “Voodoo” continues the artist’s groundbreaking mission, ultimately leading Desi-Pop music and Indian non-film music to the world stage.

About Badshah:
Indian rapper Badshah is ready for the world to catch his light. The singer, rapper and producer is on a mission to bring Desi-Pop to the world, bridging Indian and Western cultures through jubilant beats and hooks that transcend language. Badshah is one of the top YouTube artists in the world and has amassed over 15 billion streams. His latest, “Voodoo” with Colombian star J Balvin and reggaeton artist Tainy is the world’s first trilingual song, a seductive mosaic of Hindi, Spanish and English – the combined languages ​​of more than two-thirds of the world population – on swing dembow drums. His songs mostly connect on the dance floor and he is one of the few artists to have 18 songs across over 200 million views on YouTube. Badshah inflects celebration and happiness – although he is aware of his own fame and immense appeal, his mission is to bring a new sound to people around the world. “If the numbers are gone, it’s ultimately the song people love,” says Badshah. “It is the most important.”

About J Balvin:
Global superstar, entrepreneur and committed mental health advocate, J Balvin is a highly decorated music icon with wins at the Billboard Music Awards, American Music Awards, Latin GRAMMYs and more. As a Latinx artist, he resolutely broke cultural barriers and became one of the top 10 most streamed artists in the world, developing legions of fans worldwide. Hailed by Billboard as “the greatest breakout group Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton”, Balvin leads a second generation of Musica Urbana stars who have propelled Latin music towards an unprecedented global embrace that transcends gender. Most recently, he landed his 35th No. 1 at Latin Airplay, more than any other artist in history. In addition to his many musical successes, J Balvin was one of the first Latinx artists to partner with notable brands in lucrative categories such as Jordan Brand, Givenchy, Louis Vuitton, Moschino, Gopuff, Fortnite, and Discord. Her latest passion is raising awareness of the importance of mental health and mental health resources.

About Tainy:
Leading a new wave of Latin music and culture for over a decade, acclaimed producer and artist Tainy is the mastermind behind some of music’s most iconic hits. Four-time GRAMMY© nominee, three-time Latin GRAMMY©, multiple BMI Award winner, Tainy has produced career-defining hits for artists as well as his own, including Daddy Yankee, Bad Bunny, J Balvin, Rosalia, Lauren Jauregui, Zion & Lennox, Anuel, Ozuna, Don Omar, Wisin & Yandel, Kali Uchis, Rauw Alejandro, Jhay Cortez and more. In 2019, Tainy made his artist debut reaching top charts with hit singles: “I Can’t Get Enough”, “Adicto”, “Callaita”, #1 Latin Pop and Airplay single “Agua” and GRAMMY®-nominated “Un Dia.” (One Day).” In 2021, Tainy continued to push the culture forward globally by producing, Selena Gomez’s first full body of Spanish-language works “Revelacion”, “Sunbathe” alongside Miguel, and “Dakiti” by Bad Bunny and Jhay Cortez, which went to world No. 1. Additionally, Tainy continues to break records as the only producer to hold the No. 1 spot on the Billboard chart for 116 weeks. The hitmaker was also Named one of the ten best producers of the 21st century by Billboard, his last two hit releases contain enormous star power: “Summer Of Love” with Shawn Mendes and “Lo Siento BB:/” with Bad Bunny and Julieta Venegas, that they performed at the AMAs.