Link maker

Brewgooder, Fierce, the brewing link of Williams Bros

HELLO and welcome to the AM Business Briefing, as social enterprise beer brand Brewgooder has announced new contracts with two of Scotland’s craft brewers – Fierce Brewing and Williams Brothers – as it prepares to fill an order book of over £5 million a year by 2024.

Glasgow-based Brewgooder, which uses a ‘fully distributed’ brewing model to maximize production capacity while minimizing its carbon footprint, has struck deals that will see the company introduce at least six new beers and formats. packaging to customers across the UK, including the Coop, Asda and Mitchells & Butlers.

The deals come as Alloa-based Williams Brothers and Aberdeen Fierce Brewing Company announce a major investment in upgrading their brewing facilities.

In September last year, Williams Brothers invested a six-figure sum in new equipment capable of canning up to 16,000 beers per hour in addition to improved multi-packing capabilities. Meanwhile, Fierce is moving into new facilities that will see the brewery’s capacity double over the next 12 months, with room for further expansion.

Through these partnerships, Brewgooder maintains its commitment to sustainable brewing, with Fierce recently installing photovoltaic panels to help power its facility and recycle the grain back to farmers for food.



The brewers location in central Scotland and the North East means that Brewgooder continues to brew in its own territory, meaning the beers need not travel more than 80 miles to reach the majority of his clients.

Alan Mahon, Founder of Brewgooder, said: “The Brewgooder message is spreading more and more, and we are now firmly established as the premier purpose-driven brewer in a category where consumers are increasingly demanding purpose. brands.

“As a result, we have seen demand for our beers increase over the past 18 months and this is expected to accelerate in 2022 and 2023. We have internally developed a range of new, accessible and uncompromising beers for 2022 to continue on this momentum. .

“Our ‘distributed’ brewing model allows us to put these recipes into practice with the best brewers in the country while keeping environmental sustainability at the forefront.”

“Williams Brothers and Fierce are best-in-class partners that we really admire because they make quality craft beer. We are excited to enter the next phase of growth with them.

The partnership will help Brewgooder unlock more than 100 million liters of water this year.

Scott Williams, Founder of Williams Bros, said: “The entire Williams Bros brewing team is thrilled to join Brewgooder in their mission.

Dave Grant, Founder and Managing Director of Fierce Brewing, said, “We are extremely excited to team up with the incredible team at Brewgooder and play a part in helping them continue their amazing work empowering communities and making the drinking water accessible to all. the world.”


Marc Crothall: ‘Good’ growth is key to Scottish tourism recovery

Research published last week by 56 Degree Insight offered a significant degree of optimism for Scottish tourism businesses; around 53% of the 1,000 Scots surveyed said they planned to take a holiday to Scotland this year.

Although the last two years have been incredibly difficult for the Scottish tourism industry, we are fortunate to have highlighted our own strengths; it’s so easy to forget what’s at your doorstep until you have no choice but to embrace it and experience it.


New merger to boost Cellexus laboratory equipment

Dundee-based life sciences company Cellexus is preparing to enter new markets following a merger with another independent Scottish company.

Livingston-based electronics manufacturer CB Technology will produce equipment for Cellexus after helping to improve an electronic control unit for the company’s CellMaker bioreactor.