Link investor

Go beyond the frame with Fujifilm’s new INSTAX SQUARE LINK

Valhalla, NY, Oct. 26, 2022 (GLOBE NEWSWIRE) — FUJIFILM North America Corporation, Imaging Division, today announced the launch of its FUJIFILM INSTAX SQUARE LINK (Square Link) smartphone printer. The latest addition to the popular Link series of smartphone printers, Square Link creates instant INSTAX SQUARE format prints at 1.5 times[1] the size of its INSTAX MINI counterparts.

Square Link offers a variety of unique new features designed to encourage creativity, including AR (augmented reality) printing and INSTAX CONNECT, both of which allow users to individualize and share their images in new and creative ways. Like all products in the INSTAX LINK line of smartphone printers, Square Link includes a variety of frame designs, decorative digital stickers and print mode options that allow the image maker to spark creativity. with the free, downloadable INSTAX SQUARE LINK app.

“As a leader in instant photography and smartphone printing, we’re excited to introduce Square Link. It combines everything our users love about our INSTAX MINI LINK and INSTAX LINK WIDE products, with the popular INSTAX SQUARE image format,” said Bing Liem, President of Imaging Division, FUJIFILM North America Corporation. “Additionally, with growing global interest in augmented reality and other expanding technologies, new features in the Square Link app, such as AR Print and INSTAX CONNECT, provide even more options for users to connect, customize and share images.”

Key Square Link features available through the INSTAX SQUARE LINK app include:

AImpression R (augmented reality):

Square Link offers the ability to add augmented reality features to images that the user can view on their smartphone, including special effects, text, images, background colors, doodles, and animations. A QR code printed on the INSTAX photo unlocks augmented reality content which users can then view on and around their print by simply scanning the code with their smartphone to see the effects in action.


Using the Square Link app, the INSTAX Connect feature allows users to digitally share INSTAX images by selecting a smartphone image, adding text content and/or effects, and sending it to anyone. any connected device (i.e. another smartphone, tablet, etc.). Users can add text to their images and get text responses returned directly to the image. Recipients who are also Square Link users can even print a copy of the image with or without the included text.

Ability to customize your INSTAX prints with picture modes, design frames and digital stickers

Like all products in the INSTAX LINK line of smartphone printers, Square Link includes a variety of frame designs, digital stickers and print mode options that allow the image creator to enhance creative smartphone image. Users can choose between two print mode options: INSTAX-Rich mode for deep, enhanced colors and INSTAX-Natural mode for a more classic look. Smartphone images can also be enhanced with artistic filters or by adjusting image brightness, contrast and saturation. Square Link users can also combine up to nine smartphone images onto a single INSTAX print via the app’s collage feature.

Lightweight portability and speed

Compact, lightweight and finished with a striped texture, Square Link transfers an image from the user’s smartphone and begins printing in approximately 12 seconds, supports continuous printing and is capable of printing approximately 100 INSTAX prints per charges seamlessly via Bluetooth. All images develop in approximately 90 seconds.

Square Link will be offered in Ash White and Midnight Green and is expected to be available for purchase on or around November 16, 2022 at a manufacturer’s suggested retail price of US$139.95 and CA$179.99.

For more information on the INSTAX SQUARE LINK, visit

For demos of AR Print and INSTAX CONNECT app features, visit

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary. The Imaging division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, as well as service and support; personalized photo products; film; single-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses and content creation solutions, and the Graphics Systems Division provides products and services to the graphics printing industry. The Optical Devices division supplies optical lenses for the broadcast, cinematography, CCTV, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development division offers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

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FUJIFILM Holdings Corporation, Tokyo leverages its deep knowledge and proprietary core technologies to deliver Value of innovation in our products and services in the healthcare, materials, business innovation and imaging industries. Our relentless pursuit of innovation is focused on creating social value and improving the lives of people around the world. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information on Fujifilm’s 2030 Sustainable Value Plan, Click here.

For the fiscal year ended March 31, 2022, the company had worldwide revenue of approximately 2.5 trillion yen (US$21 billion at an exchange rate of 122 yen/dollar). For more information, please visit:

[1] The outer border of INSTAX MINI instant prints measures 3.39″ x 2.13″ and INSTAX SQUARE instant prints measure 3.39″ x 2.83″