Link maker

Instagram now allows all users to share links in Stories via link stickers – TechCrunch

Instagram announced on Wednesday that all users now have access to its Link Sticker feature in Instagram Stories. The expansion comes as the company recently ditched the “swipe-up” link in Instagram Stories in favor of new Link Stickers. The previous “swipe-up” link and new link sticker feature has historically been limited to high-level businesses and creators.

The company says link sharing is useful in many ways for accounts of all sizes and types, which is why it’s expanding access to allow anyone to share whatever they want in their stories. In the past, link sharing has been widely used by creators and businesses to direct their viewers to a website to learn more about a product, read an article, sign up for a service, and more.

“We made this decision based on feedback we’ve heard from the community about the impact it would have for creators and businesses of all sizes to benefit from link sharing to grow in the same way as the big ones. accounts,” Instagram said in a statement.

You can access the feature by selecting the sticker tool from the top navigation bar when capturing or uploading content to your story. After selecting the “Link Sticker”, you can add the link you have chosen and then press “Done”. From there, you can place the sticker anywhere on your story and tap on it to see the other color variations.

Instagram previously noted that the decision to extend access to Link Sticker to everyone should be taken with caution, as it could impact the integrity and security of the app. For example, if link stickers were to be adopted by bad actors, they could be used to spread misinformation or post spam. It should be noted that accounts that share misinformation and hate speech will not be able to use Link Stickers.

Today’s expansion is the first step in expanding access to link sharing on Instagram for all users. It’s worth noting that Instagram still doesn’t allow direct links in posts, which is why “link in bio” platforms like Linktree, Shorby, and Linkin.bio have become popular over the past few years. . However, with this latest extension, users now have an additional way to share links through their accounts.