Link share

Launched Linktree Marketplace as a new one-stop repository for partner link apps and integrations



NNA |
Updated:
09 June 2022 10:40 STI

New Delhi [India]June 9 (ANI/PNN): Linktree – the creator of the link-in-bio category – today announces the launch of Linktree Marketplace (“Marketplace”), the new one-stop directory for partner Link apps and integrations. The Marketplace is designed to enhance user experience by promoting exposure to Linktree’s extensive partner network to users and visitors with the breadth of digital experiences and services in a single destination. Linktree’s Link apps and beta integration partners at launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo and Reddit, SoundCloud, Spring, Square, Typeform and more.
As the digital landscape becomes increasingly complex to navigate, Linktree recognizes that connecting users to a robust partnership and integration network is key to their success. For users, the new Partner Directory can be found in the in-product Explore menu and externally on the Linktree website, with over 30 Link apps and third-party integrations accessible in one place. Marketplace provides a mutually beneficial model with Linktree visitors now able to watch, listen, buy and more all in one place. The marketplace, in turn, provides the return of views, streams, donations, reservations, purchases, and more for creators. Along with existing partners in commerce, social media, games, music and finance, the launch of Marketplace also comes with the addition of four new Linktree partners, including Cameo, Gleam, Typeform and Reddit.
Creators and online businesses are using an increasing number of platforms, leading to increased fragmentation of creator identities, audiences, content and online traffic. This is strongly signaled by creator behaviors, with Linktree reporting that their creators connect to an average of 9 different platforms. Link apps help unify a creator’s digital presence and allow them to share anything from anywhere, in one place, leading to greater discovery and engagement with the its entire offer.
Alex Zaccaria, co-founder and CEO of Linktree, shared, “We’re always looking for innovative, category-leading ways to reinvent the ‘link-in-bio’ offering. Expanding our platform to create The Linktree Marketplace is the latest update that meets the ever-changing needs of the creator. It’s an incredibly exciting time for us as we continue to expand our list of partnerships with other brilliant creator tools, which expand and reinforce the power of Linktree for creators.
At the launch of Marketplace, Spring CEO Chris Lamontagne said, “A core part of Spring’s mission is to deliver industry-leading integrations to enable our creators to reach further and monetize their audiences. Since the launch of our first e-commerce integration with Linktree last year, we saw the platform become one of our top sources of referral traffic for creators in Spring Traffic to Spring referred by Linktree has increased by +53%, and revenue generated by Linktree has increased by +68% percent since we launched with them in 2021. We are excited to serve even more creators now through the Linktree Marketplace.”
The Linktree Marketplace is Linktree’s first step in opening up its platform to developers: Linktree has privately refined its developer tools in collaboration with leading beta partners and is preparing to invite more developers to create their own Link apps and integrations to reach and serve Linktree’s 25 million. creators who together receive more than a billion visits per month. Interested developers can submit their interest on the Linktree Marketplace.
Following Linktree’s recent US$110 million raise, the company has focused on introducing new revenue streams and creating additional value for creators and brands, including launching new features Web3 NFT platform in partnership with Opensea and music and entertainment focused integrations with Audiomack, Community, BandsInTown and Soundcloud.

The platform also recently unveiled a new brand image, further signifying the brand’s ambition to empower creators around the world to better tell their stories by creating a platform that encompasses many facets of the digital universe. of an individual – a home where creators can truly connect with all that they are. .
As one of the top 300 website destinations in the world, with over 1.2 billion monthly views, Linktree continues to put the needs of creators, consumers and brands first.
– Linktree presents Link Apps, experiences integrated directly on Linktree that generate more engagement and conversion for its users.
– Linktree’s Marketplace is the only place for Linktree’s 25 million users to browse and discover all of Linktree’s Partners, Link Apps and Integrations.
– The Linktree Marketplace is launched with support from beta integration partners including Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal/Venmo, Reddit, SoundCloud, Spring, Square, Typeform and more.
– This launch marks Linktree’s first step in opening up the platform to developers, with upcoming plans to invite more developers to build their own Link apps and integrations to reach and serve Linktree creators, who receive together more than a billion visits per month.
Linktree empowers creators, brands, artists, publishers, agencies, and businesses of all sizes to manage an online ecosystem, engage with their audience, and monetize their passion. Linktree is among the 300 most popular website destinations in the world, with 1.2 billion unique visitors per month.
In 2021 alone, Linktree enabled over one million artists to drive 90 million visits to streaming providers – twice as many artists and three times as many clicks as the previous year. The platform is used by over 25 million creators, artists and brands worldwide, including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes and the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson. , and HBO.
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