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LINK Mobility: partners with SEEN to broadcast videos by SMS

Today, LINK Mobility, Europe’s leading provider of mobile messaging communications and a global player in CPaaS,is pleased to announce its partnership with SEEN, the Nordic region’s leading data-driven video provider. SEEN helps companies strengthen and create relationships with their customers by producing personalized videos. These are sent via SMS, among other digital channels.

LINK is a global SMS messaging provider, providing innovative and value-added solutions to organizations around the world. By combining LINK’s technology with SEEN’s capabilities, customer demands across the Nordics can be met for personalized video delivery via SMS.The digital shift has brought the personalization of customer communication to the forefront of global industries, across a wide variety of sectors. Now more than ever, communicating on the right channel at the right time is critical to an organization’s success.LINK’s partnership with SEEN aims to strengthen this type of engagement through SMS, one of the most effective channels for customer communication.

“SEEN relies entirely on delivering a world-class customer journey every time. A key factor here is SMS distribution. A long-term partnership with LINK Mobility allows us to help our customers maintain high open and conversion rates. . At a strategic level, LINK Mobility is responsible for our campaigns. In addition, the direct integration into our systems makes it easier to provide a seamless service to our customers. Both globally and in the Nordic countries,” says Ronald Griffin, CTO of SEEN.

A recent example of this strong partnership was the use of SMS to send out a DNB (The Norwegian Bank of Norway) Christmas campaign featuring Sølvguttene (“The Silver Boys”). Here, recipients of the message opened a personal Christmas greeting from the singing group. This was due to DNB canceling its annual concert featuring the Sølvguttene due to COVID-19 restrictions at the time. The results were an open rate of 99% and a click-through rate of 47%, which is remarkably high. In addition, customer feedback was also positive. Several customers have written to DNB about the emotional impact the message had on them. In short, the integration between SEEN and LINK Mobility transformed DNB’s campaign using powerful, personalized video communications.

“SEEN is an exciting partner that offers significant value-added services in addition to our own services. With SEEN, we provide quality buying or member experiences for our customers’ end customers with personalized videos. Qu whether it’s a welcome message, a demonstration or a video introduction when purchasing an item or service. This type of content optimization is not only a game-changer for SEEN, but also for those who have taken advantage of our two services, such as DNB.” – Jan Tore Kjær, Director of Sales and Marketing at LINK Mobility Norway.