After adding Link Sticker in August, offering new creative considerations for your updates, LinkedIn now also has added “Person” and “Page” variantsoffering even more ways to drive more traffic with your LinkedIn posts.
As you can see in these sample screens, posted by a social media expert Matt Navarrenow, in addition to the original link sticker, which allows you to paste a URL of your choice at the top of the frame, you can now also link to internal profiles, which could help generate more likes commitment to the application.
Which is an interesting consideration, given that LinkedIn continues to see “record levels” of engagement every quarter.
As the platform has expanded from business-only posts, more types of interactions have occurred in the LinkedIn feed, which LinkedIn has tried to better facilitate through a range of new tools and features including link stickers and native carousel posts.
And while LinkedIn Stories didn’t work, elements of what would have been in LinkedIn Stories now seem to be making their way into LinkedIn’s regular post options, including those link sticker options, as well as new templates for publication.
This provides a range of new considerations for growing your presence on LinkedIn and engaging your audience in the app.
And with Twitter about to get really weird under Elon Musk, LinkedIn could be about to see a lot more activity, especially if business people looking to build their personal brand seek a new outlet for the development of the community.
I mean, LinkedIn seems like the most obvious choice in this regard, to share your posts with lots of people in your niche, without having to go back to short videos or closed groups.
Of course, no one knows what will happen to Twitter under Elon Musk, but the signs, so far, aren’t great.
And if things go wrong at the application level, LinkedIn could be the beneficiary, which will be something to watch for all social media managers and those looking to maximize their reach and resonance.