Having a stylish Swiss watch in your lineup is a must. More than just a drip on the wrist, a handmade watch tells a story. Its intricate construction, delicate movement, and heavy cut and finish testify to the hard work, restlessness, and artistic eye of its creator and wearer. In this way, each Swiss watch is a wearable tale that speaks volumes about your style and personality, with each tick of the second hand adding more magic to the epic tale.
A song of fire can evoke the same vibrations. More than just a club banger or teardrop, a great record can show not only the emotions and talents of its creators, but also the hard work and hustle and bustle that went into its creation. Like an elite watch, every dope song is also a story that can live on through generations, educating and inspiring people in equal measure.
Need proof? Well, look no further than the work of Swiss fine watchmaker Audemars Piguet, which has been sending sick watches around the world since 1875. Over the years, Audemars Piguet has cultivated a community of artisans in the Vallée de Joux , while working to support artists from other mediums, especially music, because of the natural synergies between the two professions. Whether it’s keeping the beat or counting the seconds, time is the foundation of music and watchmaking.
Continuing to celebrate artists who move culture, Audemars Piguet recently named seven-time Grammy Award-winning artist and producer Mark Ronson its newest brand ambassador. This nomination continues Audemars Piguet’s mission to support musicians, which became an official program in 2019. As part of this partnership, Audemars Piguet is partnering with Ronson, documenting him as he creates a new track for Synchronization of soundshis new three-part film series.