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Marketing agency sets up shop in UAE

Full-service marketing agency Purpose Media has been appointed on a project in Dubai on behalf of a client who provides commercial refrigeration solutions.

This appointment follows projects they have already completed in Milan, Belgium and Austria for commercial refrigeration solutions manufacturer True Refrigeration. Based in the US, the company exports globally and has a UK operation based in Rotherham from which it has spearheaded expansion into the UK and Europe.

True has pioneered commercial refrigeration solutions for over 70 years and has been operating in Dubai and Middle Eastern markets for over 20 years. With over $1 billion in sales worldwide and a significant market share in the United States, where it is the go-to refrigerator brand, the company worked with Purpose Media to plan and implement implements its marketing strategy in the United Kingdom.

The project in the United Arab Emirates consists of documenting and filming their participation in Gulf Host Dubai, the largest exhibition for hotel and catering equipment in the MENA region. The show takes place every year at the Dubai World Trade Centre.

Matt Bonser, Account Director at Purpose Media, said: “True is an important client for us as it represents our ability to support local businesses on global projects. The team will spend five frenetic days as they gather the videos and photographs which we will then transform for use across all digital marketing channels to build the profile and reputation of the True brand in the UAE and overseas. Europe.

Founded in 1945, True now has offices and facilities in the UK, Germany, Australia and South America. The real products can be found in food service operations such as workplace cafes, restaurants, breweries, bars, bakeries, food halls and takeaways all over the world. Customers include McDonalds, Zizzi, Pizza Hut, KFC, Subway and Dunkin Donuts.