Link sharing is a very common practice in the workplace, especially a hybrid practice. For example, you can share the link to a Power BI dashboard with a team member or the link to an external website where the whole team should register.
A simple URL is often quite bland and indescribable, which is why Microsoft is currently testing a feature called Link Deployment in Outlook.
Link deployment arrived on Teams a few months ago. It allows URLs to display richer actionable map previews. In order for this to work for app links, developers need to update their app manifest with some minor changes. Meanwhile, for other links such as those pointing to websites, web authors should take advantage of the schema.org structured metadata and tag actions for their website. The same UX improvement is now available for some users in the Outlook app.
Deploying links offers many benefits, including being descriptive by providing context and also allowing recipients to act directly from a map preview instead of opening the link. You can see it in action in the demo below where the recipient sees more information about their order from the link and can also change the quantity of the order without opening the URL in a dedicated browser tab:
For now, the Links rollout in Outlook is currently available as a public preview through the Microsoft 365 Targeted Release program or for those who are members of the Office Insiders program and have installed Outlook for Windows from the beta channel. Microsoft started rolling out the new Outlook for Windows experience to all Office Insiders just a few days ago.