Link share

MPL launches #SaveOurMissingGirls campaign and partners with Missing Link Trust for roleplay to raise awareness of human trafficking – European Gaming Industry News

Reading time: 2 minutes

8 bit creations, India’s leading esports talent management and consulting agency has launched a one-stop custom solutions provider, A bit more. It aims to attract a range of creators of all genres, working with various media and experiential formats.

Combining business with creativity and helping them grow with the best collaboration models, A Bit Extra will bring innovative results-driven strategies for influencer marketing, campaign design, brand consulting, digital marketing, all under one roof. It will also be constantly upgraded to meet industry demands in an ever-changing consumer world.

8bit Creatives has already proven its dominance in the esports segment and has successfully served more than 100 major brands, including Netflix, LG, Lenovo, amazon prime video, Flipkart and OnePlus.

“While talent management is part of it, our focus will be more on finding innovative ways to showcase content creators and their sponsors. We understand the skills in this industry and would like to adapt new narratives. We identified the challenges that brands face in their campaigns and we will bring the best creative approaches to the table. A Bit Extra, will add the “extra” elements to help them design specialized campaigns and better manage their digital media strategically,” said Animesh Agarwal, founder of 8bit Creatives.

According to Statista, Indians spend an average of two hours and 36 minutes a day on social media platforms. The ₹900 crore industry is expected to grow at a CAGR of 25% and become a ₹2,200 crore industry by 2025, according to e4m INCA’s Influencer Marketing Report 2021. The growth is meant to help sponsors, creators, and even consumers.

A Bit Extra promises to offer state-of-the-art solutions as needed. This company aims to facilitate meaningful investments that allow brands to achieve their business, social and environmental goals by collaborating with all kinds of creators who drive their subscribers, engagement, views, reach, impressions and ROI significant.

The new venture will be among the selected 360-degree specialist service providers in the country. He is currently partnering with influencers from different genres such as Muskaan Mehra, Nisha Joshi, Rhea Malvi, Pratik Chowdhary and many more.

The rapid shift from traditional entertainment formats has resulted in the growing popularity of influencers in India, giving rise to new business opportunities for talent management firms. The industry is booming and the pressure is increasing on these service providers to come up with a more results-oriented unique approach and pushing them to create their own benchmark.