Rotten Tomatoes today announced its partnership with TikTok to launch a TikTok Jump that will allow users to link to movies and TV trailers, ratings, reviews, info on where to watch, clips, broadcast information and more. TikTok Jump is the shorthand video app’s third-party integration tool that aims to deepen its relationships with third-party partners.
When posting a video, TikTok users can now select Rotten Tomatoes from the list of available skips. From there, you can search for the movie or TV show you want to link. Next, users will be presented with an “add to video” button.
“Film and TV clips and sound bites have been highly rated ICT Tac‘s For You, with reviewers often asking for more information about the content they discover,” Rotten Tomatoes said in a press release. “With the new Rotten Tomatoes ICT Tac Jump, creators can easily inform and entertain audiences by accessing a treasure trove of movies, TV and streaming content, videos, where to watch information, reviews and more on Rotten Tomatoes.
The company’s partnership with TikTok allows it to reach more millennial and Gen Z users. Since launching TikTok Jump in June, the social media giant has partnered with numerous companies, such as Quizlet, Wikipedia, BuzzFeed and Jumprope, to allow them to create their own integrations within its application. Jumps can only be built by third-party vendors after they have been approved through an application process.
For a platform that doesn’t yet allow all users to include a link in their bio, TikTok Jump is expanding the existing tools creators have to engage their audience.