Link share

Snapchat and YouTube connect so you can easily share your favorite videos

What do you want to know

  • Snapchat’s latest update makes it easier to share YouTube videos.
  • Sharing a YouTube video on Snapchat will involve a visual link in the camera viewfinder.
  • The feature has already started rolling out to iOS and Android smartphones.

Snapchat already has plenty of video content to entertain its users, but now the app is expanding to bring YouTube content – ​​sort of.

In an update announced on Thursday (no, not April Fool’s Day), Snap announced that it’s connecting to YouTube to bring visual links of your favorite videos to the Snapchat camera. This way you can easily share your favorite videos for everyone to watch.

To get started, open the YouTube app on an iOS or Android phone. If you find one you particularly like, you can tap the Share button and tap the Snapchat icon. This will automatically take you to the Snapchat camera with a visual link of the video that you can drag into the viewfinder.

Share visual YouTube links on Snapchat

(Image credit: Snap)

Anyone who taps the sticker will be able to view the video in the YouTube app or in the mobile browser.

“More than 2 billion connected users visit YouTube every month to watch videos that help them find new music, learn different skills, stay up to date, and learn about the world that surrounds them.

With this new integration, we’re making it easier than ever for those viewers to send their favorite clips and videos to where they’re already chatting with their friends on Snapchat.”

The feature started rolling out on Thursday and is expected to be available on iOS and top Android phones.

The update comes just as Snapchat rival Instagram is updating its own messenger with several new features. Instagram now makes it easy to share posts, reply to messages, and more. Soon, users will be able to share music previews in threads with Spotify, Apple Music, and Amazon Music integration.