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The power of video testimonials

Glowfrog Video Production discusses the power of video testimonials.

A testimonial is a perfect way to convey real customer experiences which, in turn, will pique the interest of future customers and potential customers. However, a video testimonial goes one step further and helps humanize the brand, making it an incredibly effective form of marketing. Testimonial videos can really help customers connect with your brand on a deeper level.

Brand personality and visibility

A video testimonial can make your brand much more memorable and personal to customers and will mean that your brand is the first thing you think of when selecting a product or service. You can portray your brand personality and help differentiate your business from competitors through video much more effectively. In the process, you can have greater control over your brand image and convey a much clearer message.

An engaging video testimonial can grab customers’ attention and maintain that interest. Not only does this tell your potential customers about your business, but it also allows future customers to see what others think of your business and their individual experience.

In terms of visibility, video testimonials are said to be 12 times more likely to be shared than text content. This casts a wider net to reach audiences and allows your business to reach larger markets. A video also has a 95% higher retention rate than standard text testimonials.

Trust and credibility

If you have an engaging video, it can convey a message in a much more accessible way. It allows customers to see real customer satisfaction and emotion, as opposed to a written review. Seeing a face-to-face testimonial like this can build trust in your brand much more effectively. 72% of consumers say a positive testimonial increases their trust in a business.

It also immediately generates more credibility for your organization because an unscripted, word-of-mouth testimonial is a much more authentic approach to marketing. This is not a quote listed in text form, this is a real person telling others about their experience in a direct way. It illustrates what customers have gained from using your products and services and how they can benefit from using your business.

Put a face to your brand

If customers can see that real people are using your service or product and that there are real people behind your organization, it can really help people identify with your business. It can give them a good reason to choose you over a brand that doesn’t have that personal touch. Studies show that 2 out of 3 people are more likely to choose your brand after seeing a video testimonial.

Show emotion and connect with your brand

A video testimonial is a great way to show someone genuine enthusiasm and passion for your product or service and is a perfect way to reach new customers. An emotional connection can make customers truly believe that you’re being genuine and that your product or service is better than the competition because of the genuine reaction.

Facial expressions, tone of voice, legitimacy, and personal emotion all play a role if you choose to post your testimonials in video format, which is hugely influential when potential customers are making choices.

Video testimonials can improve reach and help create an authentic and personal image for your brand. They can also build trust and credibility in your brand and convey a message in a direct and clear way. Customers can put a face to your brand and in an age when video marketing is such an effective tool, testimonial videos are one of the best ways for your business to cultivate interest and a loyal, satisfied customer base. If you would like to find out about producing video testimonials for your business, please visit – the East Midlands’ highest rated video production company.