Link maker

WeSOLE: transforming the objects in your trash into cleaning solutions

Reading time: 4 minutes

Kritika Jain has learned to ignore people staring at her in juice stores.

“I wasn’t there to buy juice, but to pick up bags of leftover juice!” she laughed.

She regularly carried the trash bags home to her garden and turned them into treasure.

With a growing interest in sustainable and healthy living, the 29-year-old has found a solution for healthy living in her garden.

She uses readily available materials like rotting fruit, vegetable peelings and dying flowers to make a household cleaning solution.

Kritika Jain believes in the health professional maxim of ‘healthy body, healthy mind’, but as a lover of the environment she has expanded it to also include ‘healthy environment, healthy planet’.

“I aim to replace off-the-shelf chemical cleaners with my homemade cleaning solution, which I call WeSOLE, short for We Save Our Loving Earth.”

Source: provided

The all-in-one cleaning solution is made from a biodegradable material mixed with jaggery and allowed to sit for about three months to form bio-enzymes.

Along with fresh juice stalls to stock up on bulk raw materials, Kritika joked that she “turned to God for help.”

“My local ISKCON temple allowed me to collect leftover flowers presented by devotees as offerings.”

When she started making the solution to use at home in 2019, she was surprised that it gave her the same results as regular store-bought cleansers.

“I was also thrilled to find that it worked as an all-in-one solution,” she described. “So instead of having different chemical-based liquids to wash clothes, clean surfaces, windows, utensils, etc., I was using one eco-friendly cleaner that served all purposes. With artificial cleaners, not only the bad bacteria are killed, but also the good bacteria. WeSOLE, on the other hand, is 95% antibacterial, killing only bad bacteria.

READ ALSO: How to create your own sustainable garden at home

kritika jain wesole
Source: provided

In 2020, when COVID was at its peak, Kritika had the opportunity to present her innovation at Lufthansa Airlines Germany’s “Design and Thinking Challenge”, where she presented the idea of ​​cleaning hospital premises using WeSole and won the title of Top Innovator.

The following year, Kritika received its first round of funding from Global Change Maker Switzerland.

“It was not a walk in the park,” she admitted. “At first, my friends and family were skeptical about my ambitions. After several rounds of laboratory studies, sample testing and evidence-based research, we could definitely say that WeSOLE is as effective as the others. cleaners from the market. Winning the title in Germany and getting the funding from Switzerland motivated me a lot. The potential of the product was recognized by reputable institutions. That in itself was reason enough to take this project to its next stage. .

It was time to introduce WeSOLE to the public.

The first major order of 250 liters came from one of its investors. From raw material collection to processing, Kritika handled it all on her own.

With no labor and negligible production costs, Kritika fulfilled the order all by herself in her small garden.

However, as demand increased, WeSOLE had to establish bases of operations in India and Australia. Currently, WeSOLE has a presence on Instagram where Kritika uploads several posts on how to make WeSOLE at home and also receives online orders.

READ ALSO: Build the “green” house of your dreams

Give WeSOLE to the Temple President in Cessnock, NSW. Source: provided

“My ultimate goal is to make WeSOLE a ‘habit’ among people. The idea is to educate people about this eco-friendly cleaner. In addition to selling ready-made bottles, we also focus on equipping people to make WeSOLE themselves.

With the support of her team in India, Kritika successfully conducted various activity-based workshops in primary schools where children learned how to make the cleaning solution. These workshops were part of a larger program where children were taught about sustainability and healthy living through various games and interactive sessions.

“Our target audience is teenagers because it is during these years that good health habits are initiated,” noted Krittika.

With additional testing currently underway and strategies in development to bring WeSOLE to a wider audience, Kritika hopes it will one day be part of every grocery list.

“We need the support of the right people who can resonate with our intentions and guide us on our journey,” Kritika said. “Making WeSOLE isn’t rocket science, but transitioning and adopting its use in everyday life is an area that needs to be worked on collectively.”

READ ALSO: 6 books on the climate crisis that give hope